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Rakuten Employees Reviews, Feedback, Testimonials

E-commerce & Internet ServicesTokyo, Japan28,000+ employees
4
4 reviews

About Rakuten

Rakuten is a global leader in e-commerce and internet services, operating one of the world's largest online marketplaces and providing comprehensive digital solutions to consumers and businesses. Founded in Japan and expanding internationally, Rakuten serves millions of customers through diverse business segments including e-commerce, fintech, digital content, communications, and advertising technology. The company's e-commerce platform connects merchants with consumers across multiple product categories, offering everything from electronics and fashion to groceries and travel services. Rakuten's competitive advantage lies in their ecosystem approach, integrating various services through a unified loyalty program that rewards customers across all business verticals. Their comprehensive service portfolio includes online shopping, digital payments, banking services, credit cards, travel booking, digital content streaming, and mobile telecommunications. The organization operates across Japan, United States, Europe, and Asia-Pacific regions, adapting their services to local market preferences and regulatory requirements. With thousands of employees worldwide, Rakuten maintains expertise in technology development, data analytics, digital marketing, and customer experience optimization. Their focus on innovation includes investments in artificial intelligence, machine learning, mobile technology, and financial technology solutions. Rakuten's commitment to customer satisfaction and merchant success has established them as a trusted e-commerce platform, continuously expanding their ecosystem to provide integrated digital solutions that enhance customer lifestyle and business growth.

Detailed Rakuten employee reviews & experience

Employee Testimonials

Employees at Rakuten often praise the company for its global presence, innovative digital services, and strong technology-driven culture. Testimonials highlight opportunities to work on diverse projects spanning e-commerce, fintech, and digital marketing platforms. Many employees appreciate the structured onboarding programs, mentorship initiatives, and continuous learning opportunities that help them integrate seamlessly and develop professionally. While some roles involve high-pressure deadlines and fast-paced project cycles, employees enjoy the exposure to cutting-edge technology, cross-functional collaboration, and opportunities to contribute to impactful solutions. Teams are described as supportive, collaborative, and results-driven, fostering a professional environment that encourages creativity and innovation.

Company Culture

Rakuten promotes a culture centered on innovation, agility, and customer-centricity. Employees are encouraged to propose ideas, engage in cross-functional projects, and actively contribute to the company’s evolving digital ecosystem. Diversity and inclusion are a priority, creating a workplace that values different perspectives, experiences, and backgrounds. Internal workshops, team-building activities, and knowledge-sharing initiatives strengthen engagement and foster a positive work environment. Employees consistently describe the culture as professional, motivating, and empowering, allowing them to take ownership of their responsibilities while delivering high-quality results. Although fast-paced operations can create periods of stress, the overall culture is collaborative and employee-focused.

Job Security

Job security at Rakuten is generally stable, given its strong market presence, diverse product portfolio, and global customer base. Employees feel confident about long-term career prospects, supported by mentorship programs, internal mobility initiatives, and structured professional development opportunities. While project workloads can fluctuate due to product launches or market demands, clear communication from leadership and structured operational support contribute to a strong sense of stability. Employees consistently view Rakuten as a secure and reliable environment for skill development and career growth.

Workplace Culture

The workplace culture at Rakuten emphasizes collaboration, continuous learning, and innovation. Employees value teamwork across departments, knowledge sharing, and problem-solving initiatives that enhance productivity and efficiency. Mentorship programs, performance feedback sessions, and accessible communication channels help employees integrate effectively and progress in their careers. Flexible work arrangements, wellness programs, and employee engagement initiatives promote work-life balance. While high-pressure project cycles and client expectations can create challenges, supportive teams and approachable leadership help maintain motivation, morale, and productivity. The culture encourages transparency, accountability, and proactive problem-solving.

Leadership and Management

Leadership at Rakuten is recognized for strategic vision, accessibility, and focus on employee growth. Managers provide guidance, mentorship, and constructive feedback to help employees improve skills, achieve goals, and explore advancement opportunities. Senior leadership communicates organizational priorities, operational objectives, and product expectations clearly, fostering alignment and accountability across teams. Employees appreciate approachable and supportive leadership at all levels. While some employees suggest improvements in clarity of promotion paths, management is generally considered competent, motivating, and invested in employee success.

Learning & Development

Rakuten places a strong emphasis on continuous learning and professional development. Employees have access to structured training programs, workshops, mentorship opportunities, and cross-functional project assignments that foster skill enhancement. They are encouraged to participate in innovative projects, product development initiatives, and operational programs to gain practical experience. Learning opportunities are frequently cited as a key factor in job satisfaction, enabling employees to grow professionally, develop new skills, and prepare for career advancement. Continuous development initiatives ensure that employees stay updated on emerging technologies, industry trends, and best practices, contributing to long-term success.

Salary Ranges

Rakuten provides competitive salary packages aligned with industry standards. Entry-level roles offer fair compensation, while experienced professionals, team leads, and specialists receive higher packages. Performance-based increments, merit raises, and promotion opportunities reward contributions, accomplishments, and consistent high performance. Employees report that the combination of competitive compensation and professional growth initiatives makes Rakuten an attractive employer in the technology and e-commerce sectors. While some employees desire quicker recognition for top performers, the overall salary structure is motivating, fair, and transparent.

Healthcare Features

Rakuten offers comprehensive healthcare benefits, including medical insurance, wellness programs, and mental health support. Coverage often extends to employees’ families, enhancing satisfaction and overall well-being. Preventive care initiatives, wellness programs, and employee assistance programs contribute to employee health, engagement, and work-life balance. Employees frequently cite healthcare offerings as a positive aspect of employment, demonstrating Rakuten’s commitment to employee welfare and support.

Bonuses

Performance-based bonuses at Rakuten reward employees for achieving targets, completing projects successfully, and delivering high-quality work. Recognition programs, project-specific incentives, and merit-based rewards further encourage high performance. While some employees suggest improved transparency in bonus allocation, the system is generally considered fair, motivating, and reinforcing a culture of achievement and accountability.

Overall Company Rating

Rakuten holds an overall rating of 4.2 out of 5. Employees value exposure to innovative projects, global operations, structured workflows, career development opportunities, learning initiatives, collaborative culture, competitive compensation, and supportive leadership. While fast-paced project cycles and client expectations can create temporary pressures, Rakuten provides a professional, engaging, and rewarding environment for career growth. The combination of mentorship, training, healthcare benefits, bonuses, and opportunities to work on cutting-edge solutions makes Rakuten an attractive employer for professionals seeking skill enhancement, career advancement, and meaningful work in the technology and e-commerce sectors.

Detailed Employee Ratings

4
Work-Life Balance
4
Compensation
4
Company Culture
4
Career Growth
4.3
Job Security

Filter Reviews

4 reviews found

Employee Reviews (4)

Read authentic experiences from current and former employees at Rakuten

4.0

Backend Developer Review

EngineeringFull-timeHybrid
October 23, 2025

What I liked

Good career growth and challenging projects.

Areas for improvement

Occasional long work hours during deadlines.

4.0

Frontend Developer Review

EngineeringFull-timeHybrid
April 16, 2025

What I liked

Supportive team and good learning opportunities.

Areas for improvement

Some processes can be slow due to size of teams.

5.0

Software Engineer Review

EngineeringFull-timeRemote
January 6, 2025

What I liked

Cutting-edge technology projects and flexible environment.

Areas for improvement

Fast-paced work requires strong adaptability.

3.0

Junior Engineer Review

EngineeringFull-timeOnsite
September 9, 2021

What I liked

Exposure to large-scale projects.

Areas for improvement

Limited mentorship opportunities.