The Souled Store is an India-based lifestyle and apparel brand specializing in pop-culture-inspired clothing, licensed merchandise, and casual wear sold through e-commerce and select retail outlets. The company’s product range includes graphic T-shir...
"I joined as a content writer and stayed because the vibe is fun and flexible. You will get to work on quirky designs and campaigns — it never feels dull." — a mid-level marketing associate.
"I loved the design freedom here. Teams are small, so you will see your ideas come to life quickly. At the same time, there are days when deadlines get intense, but people pitch in." — a senior designer.
"As an operations executive, you will learn fast. There is a lot of hands-on training, and you are trusted with responsibility early. You will miss a bit of process at times, but the learning curve is steep." — an operations team member.
These voices highlight what many employees often say about working here: creativity, quick execution, and a start-up feel. You will find people who are candid and helpful, and you will notice a strong peer-network.
The company culture is young, casual, and creative. There is a strong focus on brand, pop culture, and community, which shapes how teams communicate and collaborate. The environment rewards initiative; if you pitch a good idea, you are likely to get support to test it.
When people talk about company culture at The Souled Store they mention playful office spaces, weekly brainstorms, and lots of merchandise-driven energy. There is an entrepreneurial streak: processes are still evolving, and that can be energizing for people who like building rather than just maintaining.
Work-life balance at The Souled Store varies by role. In marketing and design, there are campaign-driven peaks where you will work longer hours. In customer support and operations, the schedule can be more predictable but may require extra effort during sales.
Overall, the company tries to be mindful of burnout with flexible hours and leave policies. You will find managers who understand personal needs, though work-life balance will depend largely on your team and the project lifecycle.
Job security is moderately stable. The company has shown growth in recent years, expanding its product lines and distribution channels. However, given the retail and e-commerce nature of the business, performance and seasonal demand affect hiring and staffing decisions. Employees in core, revenue-generating functions tend to have stronger security compared to contract or temporary roles.
Leadership is youthful and brand-focused. Senior leaders are visible and often engage with creative and marketing activities. Strategy decisions are driven by brand identity and customer trends. Management style is a mix of hands-on guidance and expectations for self-direction. Communication from the top is generally clear during launches and big initiatives; day-to-day updates may vary by department.
Managers are generally approachable and supportive of growth. You will find many managers who act as mentors and help navigate cross-functional work. Some teams report variability in managerial rigor — performance feedback could be more structured in certain areas. Overall, managers prioritize team morale and campaign outcomes over rigid reporting.
Learning and development opportunities are practical and on-the-job. You will learn quickly through project ownership, cross-team exposure, and mentorship. Formal training programs are present but limited; employees often pick up new skills through stretch assignments and internal knowledge-sharing sessions. For those seeking structured learning tracks, external courses are commonly encouraged and sometimes supported.
Promotion prospects are reasonable for high performers. Because the company is growing, there are role expansions and new positions created periodically. Advancement tends to favor people who show initiative, cross-functional ability, and measurable impact on campaigns or revenue. Promotions are less automatic; you will need to demonstrate clear results and leadership potential.
Salaries are competitive for the market segment and typically align with startup/consumer-brand benchmarks. Junior roles in customer support and operations may start at modest ranges, while mid-level marketing, design, and product roles fall into mid-market brackets. Senior roles and specialized positions command higher pay. Exact figures vary by location and experience, but the compensation structure rewards performance and contribution to business goals.
Bonuses are performance-linked and may include incentives tied to sales, campaign success, or individual targets. There are periodic incentives during sales events and launches. While bonuses are not guaranteed across all roles, high-impact employees will find clear avenues to earn above-base compensation through measurable results.
The company provides standard employee health benefits, including medical insurance and basic wellness support. Coverage levels vary by role and tenure. Additional benefits may include employee discounts on merchandise and occasional wellness initiatives. The benefits package is functional and suitable for most employees, though some may seek more comprehensive options as they progress.
Engagement is active and culture-driven. Expect launch parties, design jams, and occasional offsites. Events are designed to build brand affinity and team bonding. The creative teams are especially engaged with themed days, merchandise swaps, and social media-driven contests that keep the workplace lively.
Remote work support exists but is hybrid in nature. Certain roles, especially creative and marketing, offer flexibility to work remotely part-time. Operations and fulfillment roles require on-site presence. Infrastructure for remote collaboration is adequate, with the company investing in tools and occasional stipends for remote needs.
Average working hours align with retail cycles: typically an 8–9 hour day during normal weeks, extending to longer days during launches, campaigns, or sales. Expect occasional weekend involvement during major events. The company emphasizes flexibility, but hours will vary with role and season.
Attrition has been moderate, reflecting the fast-paced sector and growth pains. Turnover is higher in entry-level roles, while senior and specialized employees tend to stay longer. There have been limited, targeted layoffs in response to business shifts or restructuring, but widespread layoffs have not been a recurring pattern.
Overall, this company offers a vibrant, creative workplace with clear opportunities for hands-on learning and rapid responsibility. You will experience a brand-first culture, practical benefits, and reasonable growth prospects. For candidates looking for a dynamic, marketing-driven environment and comfortable with occasional intensity around launches, this is a strong fit. For those seeking highly structured processes and guaranteed long-term predictability, this may not be ideal. Overall rating: 3.8 out of 5 — solid for creative professionals and growth-minded individuals.
Read authentic experiences from current and former employees at The Souled Store
Creative freedom, supportive design team, good merchandise discounts for employees, exposure to pop-culture projects.
Occasional crunch during product launches, promotions and salary hikes are slow compared to market, some middle-management delays in decision making.
Learned a lot about e-commerce operations, logistics and vendor coordination. Fun, quirky brand identity that customers love.
High attrition in the operations floor, unclear SOPs at times, long hours during sale periods and compensation not always aligned with workload.
