Wave Accounting is a Toronto-based fintech company that provides cloud-based accounting, invoicing and receipt-scanning tools tailored to small businesses, freelancers and sole proprietors. The company’s core services include free accounting software, customizable invoicing, expense tracking and optional payroll in select regions, designed to simplify financial workflows for non-accountants. Wave emphasizes ease of use, affordability and automation, helping small teams streamline bookkeeping and invoicing without heavy upfront costs. The organization cultivates a mission-driven, customer-centric culture that encourages autonomy, product curiosity and direct impact—attributes that appeal to professionals seeking roles in product development, customer support and growth marketing. Wave’s notable position in the small-business software niche stems from offering a genuinely free core product, a unique detail that has helped it stand out among competitors. For job seekers, the company offers a collaborative environment with opportunities to influence product direction and support the financial health of small businesses worldwide.
“I joined because the mission felt real — helping small businesses manage money without unnecessary complexity,” says one long-time product designer. Another employee remarks, “I enjoy the team vibe; people are willing to help and share.” You will hear recurring praise for the product mission and for friendly colleagues. On the flip side, some folks say that processes change fast and that can be stressful if you prefer stability. Overall, the tone from current and past staff about working at Wave Accounting tends to be positive: collaborative peers, mission-driven product work, and transparent product discussions.
The company culture at Wave Accounting leans toward open collaboration and customer focus. Teams are generally cross-functional and are encouraged to iterate quickly on product improvements. There is an emphasis on empathy for small business customers, which drives many decisions. Formal rituals like all-hands, product demos, and town halls are used to keep communication flowing. If you are someone who prioritizes mission alignment and prefer a less rigid corporate feel, the company culture at Wave Accounting will likely resonate.
People often say the work-life balance at Wave Accounting is reasonable. You will find flexible schedules, the ability to work remotely, and managers who are mindful of personal time. That said, during major product pushes or quarter-ends you may be asked to put in extra hours. For most roles, you will get weekends and evenings back regularly, and the company promotes time-off policies to avoid burnout.
Job security is stable for the majority of employees, especially for those in core product, engineering, and customer-facing roles. There is a moderate level of business risk because the company operates in a competitive fintech market, and product priorities can shift. Employees who remain adaptable and who develop cross-functional skills will have stronger job security prospects.
Leadership is generally seen as product-focused and responsive to customer needs. Senior leaders communicate strategy and product direction in regular updates. Managers are expected to balance shipping product improvements with keeping teams supported. There is a clear emphasis on measurable outcomes and customer impact, which guides leadership decisions.
Manager quality varies by team but trends positive. Many managers are praised for being accessible, coaching-minded, and technically competent. Some managers are stronger on strategy than on day-to-day people management, which can create inconsistency. There are structured performance conversations and regular one-on-ones in many teams, which supports professional growth when managers are engaged.
Learning and development opportunities are available and are encouraged. The company provides budgets for conferences, courses, and online learning platforms for many roles. Mentorship tends to be informal and peer-led, which works well in cross-functional teams. There is room for more structured career-path programs, but committed employees will find chances to learn on the job and grow their skills.
Opportunities for promotions exist but are competitive given the size of the teams. Promotions tend to reward impact on product metrics, cross-team collaboration, and leadership potential. Employees who take on stretch projects and demonstrate measurable results will be most likely to advance. Lateral moves between product, engineering, and customer success are possible and can accelerate career development.
Salary ranges are generally market-competitive for a mid-size fintech but may be lower than what large tech firms offer. Approximate ranges: Customer Support/Success: CAD 45,000–75,000; Product Designers/PMs: CAD 70,000–120,000; Software Engineers: CAD 80,000–150,000 depending on seniority. These are approximate figures and will vary by location, experience, and negotiation.
Bonuses and incentives are typically modest. There are performance bonuses, occasional spot awards, and, for some hires, equity or stock option packages. Equity availability will depend on hiring level and role. Overall, compensation packages place more emphasis on base pay and mission than on aggressive bonus structures.
Health and insurance benefits are solid and cover core needs. Typical offerings include medical, dental, vision, and mental health support. There are also wellness programs and Employee Assistance Programs. Benefits packages may vary by country and employment level, but core coverage is generally comprehensive.
Employee engagement is driven by regular company-wide events such as all-hands meetings, hackathons, product demos, and social gatherings. There are team retreats and virtual socials for distributed employees. Engagement events are designed to build community and keep people aligned with product goals.
Remote work support is strong. The company provides equipment stipends, fosters asynchronous communication, and supports hybrid or fully remote arrangements for many roles. Managers are trained to lead distributed teams and there are established processes for onboarding remote employees. If remote work is important to you, Wave provides practical support to make it sustainable.
Typical working hours average around 40 per week, with some variations by role and project phase. Engineers and product teams may occasionally log additional hours during releases. The company promotes work-life balance policies to help regulate workloads over time.
Attrition is moderate, reflecting normal turnover in a growing fintech environment. There have been occasional restructures and role changes as product strategy evolves, but there is no pattern of frequent mass layoffs in recent history. Employee departures often result from career moves or personal choices rather than systemic instability.
Overall, Wave Accounting is a solid employer for people who want to work on meaningful product problems in a collaborative, mission-driven environment. There are opportunities for career growth, reasonable benefits, and supportive remote work practices. Compensation may not match large tech giants, and internal processes can shift quickly, which will suit adaptable candidates best. On balance, it is a recommendable place for professionals who value impact, customer focus, and a friendly team atmosphere.
Read authentic experiences from current and former employees at Wave Accounting
Flexible hybrid schedule, mission-driven company focused on small business accounting, really supportive product leadership, good opportunities to own features and improve UX. Benefits are decent and the team is collaborative — lots of cross-functional pairing with engineers and customer support.
Compensation is a bit below market for Toronto tech roles, career paths and promotion criteria can feel vague at times, occasional shifting priorities as the company balances free product work with new revenue streams.